Customer demands are constantly evolving and will not slow down.
To combat this operators have been managing digital transformation, seamless omnichannel experiences and embedding the Voice of the Customer into their operations. However, with technology breeding disruptive competitors and greater consumer standards, it is increasingly difficult to maintain pace with customers. This is all making operators connect with customers in new ways on new channels with new products.
CEM Global addresses pertinent challenges for B2B and B2C at the QEII Conference Centre in London on 23rd-26th January 2017 with practitioners given the opportunity to learn from tangible case studies and sit side-by-side with their peers to deduce how to drive revenue:
- Digital Transformation: Master technology and online experiences to design processes, products and services that will satisfy ever-evolving customer demands
- Customer-Centricity: Appreciate the customer journey at all touch points to optimize the customer experience
- Data Analytics and Customer Measurements: Measure customer feedback and insights to evaluate core customer data that will allow you to grow the balance sheet
- Organisational Culture: Tailor products to customer needs through a cohesive operational framework and mature customer-centric culture