Simon Moore Dr
14:00 WHAT, PSYCHOLOGICALLY SPEAKING DO YOUR CUSTOMERS NEED FROM YOU? UNDERSTANDING THE HIDDEN AND DIVERSE NEEDS OF YOUR AUDIENCE.
In this session we will explore what drives your customers in terms of their emotional, cognitive and behavioural needs beyond the pragmatic features of your products/services.
We will ascertain the difference between what your brand assumes and what it actually knows in terms of customer needs. We will demonstrate psychological methods to uncover these needs and using case studies showing you how to better position and communicate with your target audiences.