Product Marketing Manager
In a fast-paced, hyper-connected world, your customers expect to enjoy the same experience they have become
accustomed to by the big digital players. But delivering a purely digital experience starts with a journey whose
strategy must focus equally on the front and back ends. In this session, we will explore what ‘digital experience’ really
means and provide tips for assessing how your market peers’ progress along this journey compares with your own.