Head of Customer Experience & Service Modelling
The success of your team’s design thinking sessions hinges upon a solid foundation of user insights. Failure to know who you are solving for, what solutions they use today (if any), and what motivates and inhibits them means you’re operating in the dark. In other words, you’ll be doing what the overwhelming majority of organizations do by viewing design as an afterthought.
· Dive into the 5 step design thinking framework to fuse design thinking practices into your team’s daily workflow: Emphasise, Define, Ideate, Prototype and Test
· Powering design thinking with Customer Journey Maps: With a customer journey map, the solutions your team ideates, prototypes, and tests will be much more informed—and they’ll ultimately save you from costly re-dos
· Engaging your team to think big