Former VP, Marketing & Digital, Central America
In an era where brands seem to need rediscovery and reinvention, we will revisit some branding concepts and a new way to look at them to unleash the power of you brand and improve your customer experience efforts.
· CX, the simplest definition of all
· CX and brand
· 4 ways to unleash your brand power
· Brand fitness and brand behavior
· What is a cognitive limit and how does it affect your Brand CX?
· Living the Brand Experience: behaviours vs attitudes