29 - 31 January, 2019
Novotel London West, London, United Kingdom

Claudia Nieves


Former VP, Marketing & Digital, Central America
Millicom (Tigo)


15:00 RETHINKING BRANDING: HOW TO UNLEASH BRAND POWER TO IMPROVE CX?

In an era where brands seem to need rediscovery and reinvention, we will revisit some branding concepts and a new way to look at them to unleash the power of you brand and improve your customer experience efforts.
 
·         CX, the simplest definition of all
·         CX and brand
·         4 ways to unleash your brand power
·         Brand fitness and brand behavior
·         What is a cognitive limit and how does it affect your Brand CX?
·         Living the Brand Experience: behaviours vs attitudes


Check out the incredible speaker line-up to see who will be joining Claudia.

Download The Latest Agenda