I work in the Middle East or Asia
In regions where customers are quick to complain, and expectations are on the rise, operators must leverage advanced analytics to identify the true needs of their customer base, and go back to basics to ensure consistently positive network quality.
- Do you find mining the vast amounts of customer data to extract those golden nuggets of insight a challenge?
- Are you struggling to align the priorities of your network and customer care teams to ensure a consistent customer focus?
- Would you like to know how your peers from across the world have already solved these challenges and many more?
Well, do we have something for you!
In the customer analytics work stream on Day 2 of the CEM in Telecoms Global Summit, find out from Orange how to move from reactive to predictive customer experience management, and hear how True Corporation are leveraging the data from their loyalty programmes to gain rich insight into customer expectations. Plus, don’t miss the network experience work stream on Day 1 to discover how Bakcell bridge the gap between their network and customer service departments to deliver a seamless experience for customers.
And if you, like many of your peers, are transitioning to digital sales and service offerings, take advantage of sessions from Telkomsel and Vodacom in the dedicated Day 2 work stream surrounding how to develop simple self-service solutions that your customers will love, and ask your transformation questions to three Digital Directors in a dedicated panel discussion.
Oh and don’t forget about our Thames boat tour where you will finally relax with a glass of wine after a busy Day 1 in a truly international networking experience with some fantastic views of London.
- The Customer is Calling: Asia's Telco's Must Improve Their CEM
Customer experience has long been a buzzword in Asia's telecoms industry, but a growing volume of research is showing that customers remain dissatisfied. How serious are these trends and what impact is this having on business? We collate the latest statistics in this infographic to find out.
- How are Asia's Leading Telcos Enhancing the Customer Experience?
Everybody knows that delighting your customers is good for business, but how many telcos actually do it? To find out we asked four CEM experts from Asia's leading telcos what they've already done as well as their plans to enhance CEM in the near future.
- How to Use Your Customer Data to Improve Your Customer Experience
Customers are telling you exactly how to win and keep them. They share their data willingly, in exchange for a great brand experience. It's up to savvy customer experience teams to make use of that data. Learn about best in class strategies in the new Harte Hanks point of view paper "How to Use Your Customer Data to Improve Your Customer Experience". It all comes down to data so download this presentation to find out how to use it wisely.
- Driving the Customer Experience through the Network
View this insightful presentation from Global Experience Management in Telecoms Global Summit 2015 to find out how to bridge the gap between marketing and technical departments to ensure a single view of the customer. Presented by Mohammed Al Qahtani, Quality Assurance and Performance Management Director, Saudi Telecom and Ilya Celik, Customer Experience Management Expert, Saudi Telecom